A new mathematical model sheds light on how the brain processes different cues, such as sights and sounds, during decision making.

Your brain constantly juggles sensory information to make split-second decisions, but how? A new latent circuit model ...

A study led by Prof. Li Hai from the Hefei Institutes of Physical Science of the Chinese Academy of Sciences has revealed ...

Researchers have identified brain circuits disrupted by prenatal alcohol exposure, which may explain the cognitive ...

The key to successful AI adoption is harnessing the power of AI while still safeguarding the human ability to maintain objectivity and common sense in decision-making.

For entrepreneurs facing an era of vast data and unending change, the choice isn’t binary between your gut and the data.

Explore here for Alphabet's agentic AI advancements, open-source models challenging big tech, and the implications for ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Trust in AI is a crucial determinant of its integration into clinical practice. The study measured clinician trust levels and found a strong correlation between trust and agreement with AI ...

Adaptive Coaching bridges the gap in operator expertise, by providing operators with intelligent, real-time coaching.