In early phase trials innovative designs offer potential for improvements in efficiency and decision-making. Determining the ...

Bayesian methods have gained traction in the field of clinical trials, offering a flexible framework for incorporating prior knowledge and existing data into the design and analysis of studies.

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Researchers found that moderate triclosan exposure is significantly linked to increased breast cancer risk, particularly in ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Our tendency for cognitive simplification is dangerous, especially in an AI-infused landscape. Explore four practical steps ...

The following is a summary of “Linear IgA bullous dermatosis secondary to drugs: a real-world pharmacovigilance study of the ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Lukas Lengersdorff and Claus Lamm discuss three misconceptions that stand in the way of an informed discussion.