In early phase trials innovative designs offer potential for improvements in efficiency and decision-making. Determining the ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Researchers found that moderate triclosan exposure is significantly linked to increased breast cancer risk, particularly in ...

Our tendency for cognitive simplification is dangerous, especially in an AI-infused landscape. Explore four practical steps ...

The following is a summary of “Linear IgA bullous dermatosis secondary to drugs: a real-world pharmacovigilance study of the ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

This study examined the important question of how neurons code temporal information across the hippocampus, dorsal striatum, and orbitofrontal cortex. Using a behavioral task in the rat that requires ...

A new sophisticated statistical analysis from an economics professor at Dartmouth University indicates that there is a high probability that COVID-19 originated from a lab accident in China, rather ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than ...