But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...

Europe DIY home security systems market was valued at $0.86 billion in 2022 and will grow by 7.8% annually over 2022-2032, driven by rapid rises in crime rates, increasing demand for home monitoring, ...

The main question is how have we segmented our target audience or stakeholders in the past and is there really a need for change? To date, segmentation was often based on what I refer to as ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

In today’s competitive market, businesses and individuals are constantly searching for innovative solutions to meet their ...

As part of Meta’s broader push towards its automated ad targeting elements, it’s removing the “Audience Types” option for Advantage+ catalog ads with the sales objective. But advertisers ...

A few weeks ago, a colleague and mentor said something in passing that has stayed with me. To paraphrase, he mentioned that in journalism, we often assume ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have ...