Opella chief marketing officer Claudine Patel discusses the company’s latest social-first campaign for Aspercreme, which unpacks stigmas around aging.

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers. Claudine Patel, Chief Marketing ...

Spanish cinema has seen significant changes since the pandemic, as observed by its sales agents. Despite recent successes, such as top prizes at the Berlinale in 2022 (“Alcarràs”) and 2023 ...

Squarely targeting baby boomers, that’s the tagline of pain relief brand Aspercreme’s first major campaign in four years, running through June 30. The spots “were crafted with the insight of ...

The commercials that are already airing as the Philadelphia Eagles and Kansas City Chiefs face off in the NFL championship feature celebs such as Pete Davidson and Gordon Ramsay, who are ...

The sporting event “is the only place where you can aggregate legitimate scale with one commercial,” Mark Evans, executive vice president of sales at Fox Sports, told the publication.

Super Bowl LIX, Sunday, February 9, 6:30/5:30c, FOX ...

Super Bowl LIX is right around the corner — let the horrors commence. Mountain Dew dropped a surreal, hallucinogenic new commercial today for their new Tropical Lime flavored Baja Blast ...

“This is a privilege that our company and brands get associated with this massive moment in culture,” says Kyle Norrington, Anheuser-Busch’s chief commercial officer. “It means a ...

Let's take a look back at the very best commercial from each Super Bowl of the last 25 years. This commercial is one of the best Super Bowl ads ever, and it even became a pop culture phenomenon.