As St. Patrick's Day brings global celebrations involving alcohol, Ireland looks forward to rethinking excess consumption ...

The U.S. may add new warning labels on alcohol. But the history of cigarette warning labels suggests it's not enough.

Guinness, like other Irish stouts, enjoys a seasonal popularity every St. Patrick’s Day. It has also been touted as being ...

A woman who crashed a car in a front garden after drinking at a Fenland pub has been banned from driving for more than two ...

A speeding Tesla driver who seriously injured 11 people after ploughing his car into them at a village carnival has been ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

There is perhaps no other holiday tied more to a city than St. Patrick's Day in Boston. According to historians, the city was ...

While St. Paddy’s is typically known as a big drinking holiday, those who are abstaining for whatever reason need not be left ...

As people across Ireland celebrate St Patrick’s Day, drivers are being warned to think twice before getting behind the wheel ...

The first television ads dropped this week in the Ohio governor’s race that’s still more than a year off. The early onslaught by a super PAC allied with Trump-backed gubernatorial candidate Vivek ...

Similar to InBev, we expect advertising and promotion expenses to remain elevated ... For instance, in many Indian states, governments must approve alcohol pricing. Heineken was forced to halt supply ...