Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Would cowboy culture have embraced latex?” said artist Matias Sauter Morera “These speculative questions are at the core of ...

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...