Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Eli Lilly Chief Corporate Brand Officer Lina Polimeni on how the brand differentiates itself in the crowded pharma market, ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

The team is also taping into that broad audience by not shying away from the big reunion that “Paradise” marks between Brown ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

I always envisioned climbing the corporate ladder, but now I homeschool my children. Here's what I wish I'd known before I ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Georgeanne succeeds Janet Gieselman who spent more than a decade with Fogo, six years of which she served as Chief Marketing Officer. Janet’s retirement was announced December 2024 following a ...

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...