Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Eli Lilly Chief Corporate Brand Officer Lina Polimeni on how the brand differentiates itself in the crowded pharma market, ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, ...

When artists and brands collaborate on infrastructure, they can ensure their most dedicated fans-not just the most ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

I always envisioned climbing the corporate ladder, but now I homeschool my children. Here's what I wish I'd known before I ...

Georgeanne succeeds Janet Gieselman who spent more than a decade with Fogo, six years of which she served as Chief Marketing Officer. Janet’s retirement was announced December 2024 following a ...

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...

Consistency is critical to success in search. However, change is happening rapidly. So, learn to find balance with ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...