Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Eli Lilly Chief Corporate Brand Officer Lina Polimeni on how the brand differentiates itself in the crowded pharma market, ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Georgeanne succeeds Janet Gieselman who spent more than a decade with Fogo, six years of which she served as Chief Marketing Officer. Janet’s retirement was announced December 2024 following a ...

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

A lawsuit claims FIJI Water misled consumers about its product's purity and environmental impact, specifically highlighting ...