Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Roku confirmed the auto-playing ads are a thing, and said they are an official test. However, the company stopped short of ...

The company's B2B software may help brands better personalize their sites for different customer demographics.

At SXSW, Kelsey Goodman and Matt Miller talk us through the biggest shift ever in how advertising is done in-flight.

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...