SOIE, a leading name in women's intimate wear, introduced its latest fashion innovation - the Smoov Collection - at Intimasia 2025. Featuring seamlessly bonded bras, the Smoov Collection from SOIE ...

Lift You’ll Love. Magic Ring design in the cups help provide lift and side support. Support You Can Trust. TruSupport bra design that provides a 4-way support system: extra side and extra back ...

Whether you’re on the market for a comfortable bra that disappears when styled with plunging necklines or a style that gives you a lift, we found 13 smoothing and lifting styles that fit the bill.

Say good-bye to bulky bra padding and say hello to your new favorite everyday bra: Smart Lift. The Smart Lift Bra and the Cacique Intimates assortment is exclusively shoppable at Lane Bryant.