7up is a global icon. But in the $2.3bn (as of 2024) Indian carbonated soft drinks (CSD) market, the brand faced competition from the biggest... We’re long-term subscribers to WARC and it’s a tool we ...

You receive an SMS, informing you that you are losing essential minerals and salts due to sweat. Keep yourself hydrated and have a 7UP Revive to tank up. (You wonder how? But dismiss it as a ...

PepsiCo aims to double its revenue in India over the next five years, citing the country as a major growth driver. The ...