He was an announcer and media celebrity, but Bob Uecker might have gained more notoriety than anything else as a beer pitchman in Miller Lite commercials.

For much of his time owning the New York Yankees, George Steinbrenner got what he wanted. Unfortunately for The Boss, Bob Uecker wasn’t for sale. On Wednesday, Yankees TV announcer Michael Kay revealed that Steinbrenner tried luring Uecker away from Milwaukee “a few times” on his self-titled mid-day show on ESPN New York.

Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.

Bob Uecker "never took himself seriously" and that is what endeared him to Brewers fans and made him a Milwaukee treasure.

The Milwaukee Brewers have plans to honor Bob Uecker during this 2025 season as people continue to remember the MLB legend.

Former Major League Baseball commissioner Bud Selig pays respect to Bob Uecker following the baseball legend's passing

Former MLB Commissioner Bud Selig leads tributes to his "dear lifelong friend" as sports world celebrates Uecker's lasting impact

Longtime Milwaukee Brewers radio announcer and baseball Hall of Famer Bob Uecker passed away Thursday after a brief and private battle with cancer.

The passing of Milwaukee Brewers icon Bob Uecker reverberated throughout the organization and city on Thursday, with fans, community leaders and others celebrating the man who touched countless lives across more than five decades in the broadcast booth.

Uecker played a prominent role in the movies Major League (1989) and Major League II (1994) as crass announcer Harry Doyle.

Team founder Bud Selig and Hall of Fame radio voice Bob Uecker formed inseparable bond, becoming godfathers of Brewers baseball.