Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

The Amazon founder’s space company marked a major milestone Thursday with the first test flight of its New Glenn rocket.

Jeff Bezos' Blue Origin rocket has launched from Florida and entered orbit for the first time However the rocket booster - designed to land on a platform in the Atlantic so it can be used again ...

“Beautiful,” Mr. Musk commented on one of the images. Image Jeff Bezos announcing the Blue Origin New Shepard space system in Colorado Springs, Colo., in 2017.Credit...Nick Cote for The New ...

New Glenn’s maiden voyage ramps up an ongoing space race between Blue Origin and SpaceX, which were respectively founded the world’s two richest people. Bezos currently has an estimated net worth of $237 billion, while Musk’s fortune stands at $428.5 billion.

Named after the first American to orbit Earth, the New Glenn rocket blasted off from Florida, soaring from the same pad used to launch NASA’s Mariner and Pioneer spacecraft a half-century ago.

Jeff Bezos' Blue Origin rocket, the New Glenn, lifted off successfully early Thursday after a short delay, making it's first ever launch into orbit.

Engaging articles, breathtaking images and expert knowledge New Glenn just earned its wings.

Blue Origin said that after breaching the Karman Line, nearly 100 kilometers above Earth, the payload will experience at least two minutes of lunar gravity forces to test six broad lunar technologies.

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One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.