Which means one thing: It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies ... business model opportunitie 52% will use AI to deploy marketing and sales ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Here are three data analytic scoreboards organizations can use to optimize their go-to-market (GTM) strategies: Pipeline and revenue dashboard: Tracks key sales metrics such as pipeline value ...

This course is designed for students who would like to gain an understanding of the complexity of managing large sales and go-to-market organizations. There are three main themes to the class – people ...

The data analytics software developer is shifting its go-to-market strategy to a more partner-centric motion in a move to accelerate Alteryx platform sales for enterprise-scale deployments.

NEW YORK — Target has shortened its go-to-market cycle to ... that we want to be in-market ahead of the competition — we’ve created an operating model that enables us to do that.” ...