Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws ...

Recently, some evidence has suggested that pitches to the perceived “lowest common denominator” may actually inspire consumer backlash. How does marketing influence what we buy? Created with ...

AMC Networks has launched a new ad-tech tool focused on consumer outcomes, helping advertisers fully assess the value of ...

A study of the form and function of advertising in the context of consumer society, with particular emphasis on the conflict between advertising as a form of corporate manipulation and as a form of ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...