There have been dips in ratings. Last season, an Alamo Bowl featuring Arizona and Oklahoma averaged 3.93 million viewers — an 18% decline from the 4.78 million who watched Washington and Texas in the same bowl game a year earlier. But don’t tell Kalani Sitake and Deion Sanders that the non-Playoff bowl games are meaningless.

Deion Sanders’ arrival at Colorado has redefined the culture and expectations of the football program. Known as Coach Prime, Sanders has consistently emphasized