“No young kid growing up ever dreams of someday becoming a businessman,” Patagonia founder Yvon Chouinard wrote in his book ‘Let My People Go Surfing: The Education of a Reluctant ...

What We’ve Learned from Patagonia’s First 50 Years," a book written by Vincent Stanley, the company's Director of Philosophy, and its Founder, Yvon Chouinard. This insightful read delves into ...

Exclusive: “Patagonia is in business to save our home planet.” In an exclusive interview, founder Yvon Chouinard talks about how the new mission will reshape how the company does business.