Taylor Swift's Pop-Tarts are back in the spotlight after Travis Kelce gushed over them during Super Bowl Opening Night on ...

Kansas City Chiefs superstar tight end Travis Kelce talked up the cooking prowess of his girlfriend, Taylor Swift, Monday on ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

A heckuva lot more people than watch the FCS playoffs, that's who. ESPN said the FCS title game between NDSU and Montana ...

Kansas City Chiefs star Travis Kelce took the stage at the Caesars Superdome on Monday night to kick off Super Bowl week in ...

Steve Hogan, CEO of Florida Citrus Sports, explains how he and his team made the Pop-Tarts Bowl one of the highest rated ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

This isn't the first time Kelce has mentioned Swift's Pop-Tarts as a favorite of his. And last year, after the Chiefs won ...