A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web. Users also have a tendency to spend more time in-app. In-app ...

Branded apps can increase consumers’ willingness to buy more than do mobile websites. Advertising on popular apps may not be as effective as advertising on branded apps, because the findings show that ...