If your firm is changing direction and is uncertain about where it's going, wait until you have a firm strategy before trying to come up with a slogan to express it. We'll be in your inbox every ...

I think we need to treat Hong Kong as our home ... “Enjoy the world’s food in Hong Kong.” This slogan means when you are staying in the city, you can enjoy dishes from different countries.

It’s hard to pinpoint the exact moment that words were first worn, but we do know ... create their own slogans at home. This was “a key moment,” says Amber, “where you could suddenly ...