In 2012, SiriusDecisions released a new version of its popular "demand waterfall" marketing effectiveness framework. Since 2002, many marketers have used the Sirius-defined processes, and the ...

Learn about the waterfall project management methodology and its approach to project planning and execution. Discover its key principles, advantages and how it differs from agile methodologies.

Excess water levels at Horseshoe Reservoir in January created a rare waterfall northeast of the Phoenix area. On Dec. 30, Salt River Project began a controlled release of water from Horseshoe Dam ...