The Walmart spark appears largely the same as before but ... It’s a move intended to reinforce the logo’s status as a stand-alone symbol that can shore up Walmart’s brand equity, according ...

Additionally, the spark "exudes the energy of Walmart" and ... Social media users react to Walmart's logo redesign Walmart's new branding has made the rounds on social media, of course, with ...

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

In its online "brand center," Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol, calling the latter "a beacon that guides ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

Walmart has redesigned its logo, drawing a mixed reaction online ... deeper blue background and a brighter yellow spark icon. Social media users were quick to respond to the changes.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

True Blue and Spark Yellow, was updated to “keep the brand fresh.” However, many couldn’t see any difference between the old and new looks. “Walmart just unveiled their new logo.