As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

“Walmart’s new logo. The epitome of lazy rebranding ... The changes the retailer highlighted include a “custom font,” a color palette of “True Blue and Spark Yellow” and a ...

Additionally, the spark "exudes the energy of Walmart" and the color palette "leans on the ... Before and after pictures of Walmart's new logo Here are some before and after pictures of the ...

Walmart has updated its logo for the first time in 20 years ... s classic trucker hat” with a modern, custom font. The color palette, True Blue and Spark Yellow, was updated to “keep ...

As for the color palette, Walmart gave it a glow ... a performance marketing agency. “Walmart’s latest logo update, while minor, has strategic implications for brand management and market ...

Alongside this, the change in color between the old and new logos is in order to “keep the brand fresh.” Walmart says that the refreshed brand will be rolled out across its various platforms ...

Getty Walmart has unveiled its new logo — prompting a wide variety of reactions online. The retailer announced the change — which consists of a new font, image and color palette — on Monday ...