WHSmith is launching a retail media business: it will combine both in-store and digital out–of-home media inventory with audience data for use in off-site campaigns, reports Digiday. The ad network ...

WHSmith North America on Tuesday launched its ... The network will allow brands to buy ad inventory, from digital screens and audio to analog signage and experiential media for stores.

Retailer WH Smith has revealed sales at its high street estate remain under pressure just days after the group confirmed ...