Data shows that while the onslaught of AI is underway in Hollywood, its transformative impact on VFX and animation may be ...

Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...

GlobalData has released a report in partnership with One Door that measures consumer satisfaction with visual merchandising.

Visual advertising appeals affect consumers’ future purchase intention. Images associated with emotional and physiological appeals lead to greater consumer purchase intention; images associated with ...