The metric system is used by almost every country in the world, making it a universal language of measurement. The United States officially endorsed the metric system in 1975, but implementation has ...

In the meantime, a new system of weights and measures, developed by French scientists following the Revolution of 1789, gained increasing international use. This metric system had as its fundamental ...

But the indy media shop believes there remains a universal metric: Did ad spend increase sales? “Going from a typical linear TV measurement conversation to cross-platform brings with it some ...