T en years on, it may be easy to forget just how big of a game-changer the Ultraboost was for Adidas. It set the whole ...

The first Adidas Yeezy of 2024 has been unveiled, prompting Kanye West to share his thoughts on the sale. The Yeezy Boost 350 has appeared on the Adidas Confirmed app. The draw is scheduled for 8: ...

To mark its 10th anniversary, adidas is returning the original Ultra Boost. This special release remains faithful to the groundbreaking design that redefined both comfort and performance.

Kanye West reignited his feud with Adidas, his former partner in his Yeezy shoe brand, accusing the company of “design theft and oppression” and making “moves to hold me back,” in an ...

Kanye West’s turbulent relationship with Adidas continues to make headlines. Although it’s been over two years since the rapper and fashion mogul severed ties with the iconic sportswear brand ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...