Carvel was famous in Rochester for its soft ice cream and delicious ice cream cakes. People even loved the commercials.

On Memorial Day Weekend of 1934, ice cream truck operator Tom Carvel’s vehicle broke down, and a shop across the street lent him the electricity and space to sell his custard so it didn’t go bad.

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a sure-fire hit with customers. Skip to main content The Food That Built the World : Season 3 Episode 4 ...