Kansas City tight end Travis Kelce arrived in a 1970s-inspired suit from Amiri's Fall 2025 menswear collection.

The luxury magazine Robb Report touted the "opulent watch" and wrote, "Like much of Brady's wrist candy, his 44 by 15.8 mm Caviar Tourbillon is not easy to come by." The piece included a quote from Benjamin Arabov, CEO of Jacob & Co., "Tom Brady is the epitome of excellence, both on and off the field."

Retired quarterback Tom Brady completed his look for his first Super Bowl as a commentator with a watch that sells for $740,000.