Thirty years after his death in May 1994 during the San Marino Grand Prix, Brazilian Ayrton Senna remains the F1 ... ever to get its logo on an F1 car, TAG Heuer’s legitimate connection to ...

Courtesy of TAG Heuer Senna wearing his favorite watch, the TAG Heuer S/el, Ref. S25. 706C. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

The watch was worn by Ayrton Senna and sold at auction in 2007 for $69,000. It is now part of Tag Heuer’s archives Tag Heuer stopped its partnership as the official timekeeper of Formula 1 in ...

There is perhaps no watchmaker more synonymous with motorsport than TAG Heuer ... of the Formula 1. Let’s start with the latter. With titanium cases and hits of electric blue, lime green ...

In its 1990s heyday, when it worked with the McLaren F1 team and Brazilian racing legend Ayrton Senna, Tag Heuer was one of the most desirable brands in the world. “We need this,” says Pin.

As Formula 1 ... Senna, Mika Häkkinen, and Lewis Hamilton all raced for the team. The relationship came to an end after 30 years of collaboration and a year later, in 2016, TAG Heuer ...

Swiss luxury watchmaker TAG Heuer has expanded its Formula 1 collection with five striking ... as well as an eye-catching lime green variation for those who prefer a more striking aesthetic.

As Formula 1 gears up ... with TAG Heuer pioneering sponsorships and partnerships with iconic teams and drivers. From Ferrari’s dominance in the 1970s to Ayrton Senna’s legendary career ...