There's a lot of excitement about these 'fake' meats, but the market is fairly small." Getty Images Starbucks has just launched plant-based meat menus in China But price is a big driver when it ...

The chain is expected to copy its successful China playbook of promotions and steep discounts in Malaysia. To commemorate the ...

In 2022, China handled around 430,000 first-instance civil IP cases, up from 280,000 in 2018, according to China’s Supreme People’s Court. In 2005, Starbucks sued Shanghai Xingbake Cafe ...

Starbucks is planning a massive expansion in China over the next couple years that will nearly double its locations in the country. It might seem risky for a coffee company to expand so ...

Big in Japan? The New Starbucks Logo Could Assist Company’s Asian Expansion Psychological research suggests the new look was designed with an eye on China--and beyond.

Starbucks is losing ground in the U.S. and facing increased competition in China. Heard on the Street editor Spencer Jakab explains what’s at stake for the company if it doesn’t succeed in China.

Starbucks China is using mobile advertising to encourage users to check-in on the social network Jiepang as part of a holiday-themed promotion. Chinese users who check-in at locations in China can ...

Luckin Coffee is already giving Starbucks a run for its money in China. Now, it’s hoping to take the fight for coffee drinkers to a new international market. The Chinese coffee giant opened two ...