The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

CEO Brian Niccol explains the company’s pivot back to its roots.

Hoping to entice consumers back to stores and improve their on-site experience, Starbucks now allows baristas to handwrite ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Starbucks baristas will also ask customers if they would like to order "for here" or "to go". Customers who order drinks "for here" will receive their order in a ceramic coffee mug or glass ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

He promised to deliver coffee to in-store customers in four minutes or less as well as to improve the look and feel of ...