Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand.

By focusing on innovation, sustainability, and individuality, HUGO continues to explore new possibilities in tailoring, ...

Summer 2025 global brand campaign, HUGO flips the script on tailoring. Photographed by Dan Jackson under the creative direction of Trey ...

Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand. The campaign, which will be in two parts, focuses on Hugo Forward, a new platform that ...