Retail Asia on MSN7d
H&M hires local influencers to boost marketing in Asia
The Swedish retailer is harnessing K-pop, whose influence on global fashion is undeniable. Global fashion brand H&M Hennes & ...
Influencer Dies at 24 After Developing Mysterious Illness at Hostel During ‘Dream’ Backpacking Trip to South Asia
According to a GoFundMe page started by her sister, local authorities in Sri Lanka are investigating Ebony McIntosh's death ...
The Independent Singapore5d
H&M taps into K-Pop power, hiring local influencers to dominate Asia’s fashion scene
ASIA: Global fashion powerhouse H&M Hennes & Mauritz AB is fine-tuning its approach to Asia’s dynamic and diverse fashion ...
Indian Television Dot Com22h
"AI-powered influencers are reshaping brand engagement" - Vinit Karnik
MUMBAI: The advertising landscape in India is on the brink of its most transformative year yet. With AI taking over marketing workflows, quick commerce redefining e-commerce, and connected TV (CTV) ...
Hosted on MSN7mon
"The Darker You Are, The Less You're Worth": New Study Identifies Race Pay Gap For Influencers
For example, influencers from South-East Asian backgrounds make about 57% less than white influencers for similar work on Instagram. Other ethnic groups also see lower pay compared to white ...
Warc1y
Influencers perform best in Asia, worst in Germany and France
An overview of consumer sentiment towards influencers and whether they give a more positive impression of brands across 23 markets. Brands in Asia have the most to gain from using influencers, ...
Nikkei Asia15d
Japan department stores tap Chinese influencers for Lunar New Year buzz
TOKYO -- As the Lunar New Year approaches, Japanese department stores are enlisting influencers in their battle to attract social media-conscious Chinese consumers. On a recent morning at a Sogo ...