But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed. Subscribe To Our Newsletter. Daily search ...

Two MIT economists argue that a tax on digital advertising revenues could limit social media companies incentives to addict us to scrolling.

Reddit's ad revenue is growing, driven by its expanding user base and unique "social" feel, according to an EMARKETER report.

Learner drivers should be wary of scams on social media as banks warn of an increase in scam reports and Which? finds eight examples of scam driving licence ads running on Facebook and Instagram. Over ...

It’s very important for Bluesky to not replicate the models and mistakes of other social media networks, according to Graber, where platforms have historically served ads to users through an ...

Consumers will also be introduced to staff as they take over the brand’s social channels. The platform, which will also ...

SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...

Taxing advertising revenues in this way would remove ... there would be a greater likelihood that the overall social network's algorithm would reward paying users by serving up more more ...