Small business expert Jennifer Van Buskirk shares the best practices small business owners can use to attract new customers — and keep existing ones coming back for more. An online presence is ...

Look up events and deals in your area. Find out what local events are happening in your area on the Small Business Saturday website or visit your local chamber of commerce or merchants’ association.

Small Business Saturday, baby. This year ... Browse a local tourism website or Instagram page, do a deep dive on Yelp, or even ask your friends for a list of their favorite local shops.

To prepare for Small Business Saturday, American Express is offering a number of tools and resources for small businesses to connect with consumers and make the most of the holidays. The resources ...