"We're not interested in entering the price war," Starbucks China CEO Belinda Wong told investors in January. "It is our aim to be the best and lead in the premium market." But Reuters reported in ...
In the case of Starbucks, Luckin Coffee — China's biggest coffee chain — is aggressively putting out beverage deals at attractive prices to beat the American company. China's painful economic ...
In China, Starbucks’ second-largest market, same-store sales fell 6%, with a 4% decline in average ticket prices. The company has leaned on discounts to compete with lower-priced rivals like ...