An overview of Share of Voice (SOV)'s role in market share across different categories in Amazon's online marketplace. The total share of voice (SOV) is a good predictor of market share on Amazon, ...

Paid Share of Voice is calculated by aggregating and averaging the raw dComm Index data for Paid Search for each brand into a single metric, that is then converted to a percentage relative to the ...

Amazon.com (AMZN) is set to release its delayed Alexa generative artificial intelligence voice service at a press event on February 26, Greg ...