Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research ...

As paid ads get more expensive and social media algorithms feel harder than ever to crack, winning at search engine optimization, or SEO, seems like ... long list of blog post ideas," she said ...

Sometimes not doing SEO, might be better, John implies. John said this on Bluesky in response to a post about doing SEO and its benefits. John replied: Though sometimes "doing SEO" will cause a ...