Claims that the soft drink Ribena Toothkind is good for teeth were today ruled as misleading by a judge. Makers of the soft drink, SmithKline Beecham, had challenged a ruling by the Advertising ...
This case history provides a reaffirmation of the benefits of advertising working in this way in launching a new product, in this case Ready to Drink (RTD) Ribena made by Beecham Foods. The evidence ...
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