On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly at the helm of Balenciaga and is the cofounder of Vetements.

Yesterday, on March 13, 2025, Demna Gvasalia, former creative director of Balenciaga, officially stepped into his new role at Gucci, succeeding Sabato De Sarno

Of all the names rumored for the Gucci role over the last month—and there were a lot of them— Demna, who was announced as its new artistic director today, is both the most obvious and the least.