Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

(through an expanded color palette offering, for example), or the promotion of mental health leave a lasting and positive impression on consumers. Fenty Beauty and Rare Beauty personify this approach.

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

I'm generally disenchanted by celebrity beauty brands, but Selena Gomez's Rare Beauty has proven to be the exception. I've tried almost every product the brand offers, from its famed liquid ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...