After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush.

Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We tried Rare Beauty's viral liquid blush from Selena Gomez's best-selling makeup line to see if it lives up to the hype. Read our honest review, with photos.

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus Labs has the highest repeat purchase rate.

Why it's worth it: If you want a sheer, everyday color, Neil Scibelli, a New York City-based makeup artist, says Rare Beauty's Stay Vulnerable Melting Cream Blush is your best bet. "This blush ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s viral Soft Pinch Liquid Blush accounts for a staggering 26.16% of ...