And how does it differ from advertising? Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

Fred Cook, the director of the USC Center for Public Relations, shared his thoughts on why some Super Bowl commercials ...

In a rapidly evolving media landscape, the lines between public relations (PR) and advertising may appear blurred, but their roles remain distinct. Anushka Sharma, a leading PR strategist and co ...

Georgia Tech has announced the hiring of Chris Yandle to the position of assistant athletic director for communications and public relations on Wednesday. Yandle comes to Atlanta having served in ...