This makes selecting unique product names more important than ever. After 40 years in the naming business, I have identified ...

For instance, sometimes "Pro" means it's the most powerful option (like with iPhones), but sometimes there's an even more ...

Audi’s alphanumeric naming conventions see another change that consolidates powertrains. Audi is making every product in its ...

Srinivasan said the new simplicity in naming will not only allow Dell to outline products and add-ons ... is very similar to Apple’s naming conventions, but Srinivasan said this could be ...

Audi is reneging on the naming convention it announced just two years ago. In early 2023, Audi declared that its future gas-powered models would adopt odd numbers in their names, while EVs would ...