With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

In business, organic growth "comes down to product-market fit," says longtime software industry veteran and CEO Dave Sikora. Not a phrase you're familiar with? Let's clarify what it means before we ...

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer ...

However, the path to product-market fit (PFM) is rarely straightforward. It requires a deep understanding of customer pain points, market dynamics, and the ability to iterate quickly based on ...