(and they won't position you favorably, that's for sure). With a positioning statement in hand, you have the foundation for guiding the entire marketing effort. Just as examples, consider how the ...

From a management perspective, positioning is the heartbeat of an effective communications plan. A well-crafted positioning statement defines your company's direction. It answers seven essential ...

In the assessment process for the product positioning statement, it is helpful to maintain a scorecard for each facet of the statement. Using the template here as an example, you should be able to ...

ILA position statements reflect ILA’s perspective on important topics within the landscape of literacy education, as well as provide guidance to those working in and on behalf of the field. The ILA ...

A brand positioning statement is important because it guides ... (why does anybody care, customer perception of value received) One of examples could be: To [whom], X is the only [category or ...

A positioning statement for a business plan doesn't have to be long or elaborate, but it does need to point out who your target market is, how you'll reach them, what they're really buying from ...

AIA's work is guided by a set of public policies and position statements covering the regulation of architecture, sustainability in architecture, & more. Explore AIA’s policies and positions for ...

Position statements are short documents that explain our views on legal requirements (statutory obligations). They help shape our operations by outlining what we will and won’t do. Positions ...

NAMS: The 2017 Hormone Therapy Position Statement A panel of clinicians and researchers expert in the field of women's health and menopause has revised the NAMS 2012 Position Statement with ...