In just two years since its creation, the Pop-Tarts Bowl has become a cultural icon in the college football world, specifically on social media. The 2023 game featured countless memes and ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

What does the Pop-Tarts Bowl do for an encore? How do you even try to top a pop culture moment like that? You triple the number of mascots and give each mascot its own distinct personality. You let ...

“Has anyone ever opted out at the halftime of a bowl game? I can’t remember someone doing it,” the former ESPN analyst Pollack said on X. “Cam Ward did it today at the Pop Tart Bowl.

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play ...

The Pop-Tarts Bowl's debut in 2023 provided some quality entertainment beyond the game with a dramatic strawberry Pop-Tarts mascot living life to the fullest before living out its dream of ...

for now). The Pop-Tarts Bowl starts 3:30 p.m. ET on Saturday, December 28. The game will last about 3-4 hours, after which the mascot ceremony will begin. It will all be either televised or ...